Latino consumers are not just a growing demographic—they’re a powerful force reshaping the future of grocery. As we head into 2026, brands and retailers that understand and authentically engage this audience will be best positioned to drive meaningful revenue growth.
In this webinar, Diana Leza Sheehan, founder of PDG Insights, will dive into exclusive insights from the US Diverse Consumer Pulse study to reveal what motivates Latino grocery shoppers, how their behaviors are evolving, and where the biggest opportunities lie. You’ll learn how to move from data to action with brand and retail strategies that resonate—and convert.
What you’ll gain:
A fresh look at Latino consumer sentiment, values, and shopping habits
Proven brand and retail execution tactics that build loyalty and drive sales
Real-world examples of what works—and what doesn’t—in Latino engagement
A strategic roadmap to fuel growth in 2026 and beyond
Whether you're in marketing, merchandising, innovation, or retail operations, this session will help you turn cultural insight into competitive advantage.
Presented by Chicagoland Food & Beverage Network