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Know Your Customers: Practical Segmentation Strategies for Small Business Growth

Presented by Dr. Rhonda Henderson, from Olive Harvey College

Learn how to identify and understand your most valuable customer groups in this fast-paced, hands-on workshop designed for busy entrepreneurs. You'll discover simple segmentation methods that work without big budgets or complex tools, and learn how to tailor your marketing to the right customers. Walk away with a practical customer profile template and immediate action steps you can implement this week to drive growth and improve customer retention.

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October 22

Are You Ready for Entrepreneurship?

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October 31

Record Keeping for Small Businesses