Presented by National Association of Women Owners (NAWBO) member Michele Katz, Founding Partner of Advítam IP, LLC.
Your business is valuable to the Chicago community and beyond—protecting it is essential. In this session, business owners will learn how to recognize the different types of intellectual property (IP) they may already own—such as trademarks, copyrights, patents, and trade secrets—and understand the practical steps to safeguard them. We’ll cover common risks, strategies to avoid infringement, how to use IP protections to strengthen your brand and business value, and what to do if you think something may be infringing your IP. Whether you’re launching a new product, developing content, or expanding your services, this presentation will provide the know-how to protect your creative assets.