In this webinar, you will learn how to create a marketing plan that aligns your business goals with your marketing activities. We will discuss how an effective marketing plan ensures that your marketing efforts work towards a common objective and helps you allocate resources efficiently.
Our expert presenter will guide you through each step of developing a marketing plan designed to help you reach your target market, build brand awareness, and grow your business.
A well-executed marketing plan will help you:
Define your business strengths, weaknesses, opportunities and threats
Set goals for marketing your business
Define your target audience
Create your Unique Selling Proposition based on competitor analysis
Measure and optimize your marketing efforts
Define your brand with proper visuals and messaging
Determine the tools you will need to execute your marketing plan
Presented by SCORE Mentors