So, now that you’ve collected user insights from your interviews… what do you do with them? This is where customer journey mapping comes in.

In this free, two-hour session, learn why the customer journey is so important, where journey mapping fits into the UX and human-centered design process, and how to create a variety of journey maps based on your product or user. Then, get hands-on practice building your own customer journey map based on the user insights from our previous session.

Make sure to join us for day four of UX Design Week where you’ll get hands-on practice with Sketching and Wireframing in Figma

to start building solutions for your users. We’ll see you there.

• Understand why customer journey mapping is important and where it fits into the design thinking process.

• Learn the best tools and techniques for building a variety of customer journey maps.

• Get hands-on practice building your own customer journey map.